Privacy Policy

Last Updated: March 5, 2025

1. Introduction

Simple Fractal (“Company,” “we,” “us,” or “our”) is committed to protecting privacy and data security. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data in the course of providing our automation, data processing, and SMS notification services.

2. Scope of Services

Simple Fractal provides custom automation solutions, including robotic process automation (RPA), data processing, and system integrations. Our services involve:

Automation: Using intelligent bots to automate workflows.
Data Processing: Handling client-provided data as directed.
Integrations: Connecting with third-party platforms for seamless data exchange.

3. Information We Collect

We collect only the personal data necessary for service delivery. This includes:

Phone Numbers & SMS Content: Collected when users receive automated SMS reminders.
Client-Provided Data: Information clients supply for automation and processing.
Business Contact Information: Names, email addresses, and phone numbers of client personnel.
Technical Data: Logs, timestamps, and usage metrics for service performance and security.
Communications Data: Any information provided when contacting us for support.

4. How We Use Information

We use the collected data to:

Deliver SMS notifications and automation services as directed by clients.
Ensure service reliability, security, and compliance.
Respond to inquiries and provide customer support.
Comply with legal and regulatory obligations.

We do not sell, rent, or share phone numbers or personal data for marketing purposes.

5. Opt-Out & User Control

Users can opt out of receiving SMS messages at any time by replying STOP to any message. Once opted out, no further SMS communications will be sent.

6. Data Security & Retention

We implement strict security measures, including:

Encryption: Data is encrypted in transit and at rest.
Access Controls: Data access is restricted to authorized personnel.
Network Protections: Firewalls and intrusion detection systems.

We retain data only as long as necessary for its intended purpose or as required by law. Clients may request data deletion at any time.

7. Data Sharing & Third-Party Services

We only share data in the following circumstances:

With Twilio: Our SMS provider for message delivery.
With authorized third-party service providers: Under strict confidentiality agreements.
As required by law: For legal investigations or compliance.
With clients: For compliance and reporting purposes.

8. Business Transfers

If Simple Fractal undergoes a merger, acquisition, or asset sale, affected clients will be notified, and personal data will only be transferred under terms consistent with this Privacy Policy.

9. Compliance with Industry Standards

We align our data security practices with industry best practices, including:

HIPAA Compliance: When handling Protected Health Information, with required Business Associate Agreements.
SOC 2 Security Standards: Regular audits to maintain data integrity.
Applicable Privacy Laws: Ensuring compliance with relevant regulations.

10. User Rights & Requests

Users may have rights under applicable laws, including:

Access & Correction: Request to view or update your data.
Deletion Requests: Request removal of personal data.
Opt-Out of Communications: Unsubscribe from marketing emails and SMS notifications.
Data Portability: Request a structured copy of your personal data.

11. Cookie Policy

12. Contact Us

If you have any questions, please contact us at:

Email: privacy@simplefractal.com

Address: 1560 Broadway, Suite 810, New York, NY 10036