Privacy Policy
Last Updated: March 5, 2025
1. Introduction
Simple Fractal (“Company,” “we,” “us,” or “our”) is committed to protecting privacy and data security. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data in the course of providing our automation, data processing, and SMS notification services.
2. Scope of Services
Simple Fractal provides custom automation solutions, including robotic process automation (RPA), data processing, and system integrations. Our services involve:
- Automation: Using intelligent bots to automate workflows.
- Data Processing: Handling client-provided data as directed.
- Integrations: Connecting with third-party platforms for seamless data exchange.
3. Information We Collect
We collect only the personal data necessary for service delivery. This includes:
- Phone Numbers & SMS Content: Collected when users receive automated SMS reminders.
- Client-Provided Data: Information clients supply for automation and processing.
- Business Contact Information: Names, email addresses, and phone numbers of client personnel.
- Technical Data: Logs, timestamps, and usage metrics for service performance and security.
- Communications Data: Any information provided when contacting us for support.
4. How We Use Information
We use the collected data to:
- Deliver SMS notifications and automation services as directed by clients.
- Ensure service reliability, security, and compliance.
- Respond to inquiries and provide customer support.
- Comply with legal and regulatory obligations.
We do not sell, rent, or share phone numbers or personal data for marketing purposes.
5. Opt-Out & User Control
Users can opt out of receiving SMS messages at any time by replying STOP to any message. Once opted out, no further SMS communications will be sent.
6. Data Security & Retention
We implement strict security measures, including:
- Encryption: Data is encrypted in transit and at rest.
- Access Controls: Data access is restricted to authorized personnel.
- Network Protections: Firewalls and intrusion detection systems.
We retain data only as long as necessary for its intended purpose or as required by law. Clients may request data deletion at any time.
7. Data Sharing & Third-Party Services
We only share data in the following circumstances:
- With Twilio: Our SMS provider for message delivery.
- With authorized third-party service providers: Under strict confidentiality agreements.
- As required by law: For legal investigations or compliance.
- With clients: For compliance and reporting purposes.
8. Business Transfers
If Simple Fractal undergoes a merger, acquisition, or asset sale, affected clients will be notified, and personal data will only be transferred under terms consistent with this Privacy Policy.
9. Compliance with Industry Standards
We align our data security practices with industry best practices, including:
- HIPAA Compliance: When handling Protected Health Information, with required Business Associate Agreements.
- SOC 2 Security Standards: Regular audits to maintain data integrity.
- Applicable Privacy Laws: Ensuring compliance with relevant regulations.
10. User Rights & Requests
Users may have rights under applicable laws, including:
- Access & Correction: Request to view or update your data.
- Deletion Requests: Request removal of personal data.
- Opt-Out of Communications: Unsubscribe from marketing emails and SMS notifications.
- Data Portability: Request a structured copy of your personal data.
11. Cookie Policy
Simple Fractal uses cookies to enhance your experience, understand how our website is used, and support our marketing efforts. This section outlines how we use cookies and your choices in managing them.
Cookies are small text files stored on your device when you visit our website. They help us recognize returning visitors, understand site usage, and deliver relevant content. Cookies may be session-based (cleared when your browser is closed) or persistent (stored for longer periods).
We use cookies strictly for marketing and analytics purposes via a third-party service provider. These cookies help us:
- Understand how visitors interact with our site
- Tailor and improve the content we share about our services
- Monitor the performance of our marketing initiatives
When you first visit our website, you can manage your cookie preferences for non-essential cookies. You can also disable or delete cookies through your browser settings. Please note that disabling cookies may impact your browsing experience.
To manage cookies via your browser, consult the "Help" or "Settings" section. Disabling cookies does not remove them unless you manually delete them.
While our website may link to or embed content hosted on third-party platforms (e.g., videos, surveys), those sites may use their own cookies. We do not control those cookies and recommend reviewing the respective third-party privacy policies.
Simple Fractal does not track your activity across other websites and does not respond to "Do Not Track" signals from browsers.
12. Contact Us
If you have any questions, please contact us at:
Email: privacy@simplefractal.com
Address: 1560 Broadway, Suite 810, New York, NY 10036