A Cash Back Program for Chrome.
E-Commerce, Cash Back Program, Chrome Extension
Yipit is a daily deal aggregator and thought leader on how consumers can become smarter shoppers. The product team at Yipit had an idea on how to expand their consumer business. They approached Simple Fractal because the founders, Henry Xie and Suneel Chakravorty, got their start in technology working as full-stack developers at Yipit.
Because of our technical expertise as well as our background in designing and developing products with a deep understanding of the business, Yipit wanted us to be their technology partner to build their new consumer product: Yipit Cash Back & Coupons.
Our role, since September 2016, has been to design and develop the product in collaboration with Yipit’s internal product team.
The way it works is that users can earn cash back on their favorite online stores by installing a Chrome extension that automatically detects when cashback is available and notifies the user, so they are always in-the-know about the smartest way to save money.
We track the purchase through our various partners and affiliate networks and earn commission from the store, which we then split with the user.
As we designed and built this Chrome extension, we used the following technologies:
- Django for the API.
- Pandas for data analysis (A/B testing, business intelligence).
- Multiple affiliate network APIs for tracking the purchase and earning commission.
During the 6 month period we iterated on the product we steadily doubled revenue every month. Having achieved success in terms of long-term product use as well as revenue, the next big challenge is user growth, so that Yipit Cash Back & Coupons can deliver value for even more online shoppers.
Working with Simple Fractal to develop a new product for our portfolio was seamless. The main reason we chose to work with Simple Fractal was a shared product development philosophy that emphasizes speed and efficiency and a process guided by data-driven decisions. Their ability to execute on all aspects of the product development process, from idea generation and prioritization, to wire framing and design, to software development and deployment made all difference. We view Simple Fractal as an extension of our product and technology teams and a partner that we will continue to leverage over the long-term.